Millions of dollars are wasted every year on poorly targeted Google Ads campaigns. This doesn't happen to our clients.
The keywords we target will be heavily researched to make sure they have the potential of leading to revenue.
Once we determine what works, we double down and scale.
You can't put a price on peace of mind.
Many agencies focus on unimportant metrics.
They try to confuse you with data on every available metric.
At Glic, we optimize for only 2 metrics.
• Return on Ad Spend (ROAS)
• Profit
The purpose of our Google Ads is to improve your bottom line.
We promise to put your money first.
Profitability in Google Ads starts right from set up.
Before launching, we:
If you have a strong product-market fit but don’t have access to a big enough audience at the moment, then running Google Ads is a no-brainer for your business.
That is to say, if what you offer your market does a great job at solving their problem, then your Google Ads will be profitable – if executed correctly.
You have a solution to a problem, and people are willing to pay for this.
Google Ads gives you enormous leverage by allowing you to reach your audience at the moment they are actively pursuing that solution by typing it into Google.
It allows you to determine what price you are willing to pay for these clicks, and then once you determine, through real-world testing what the actual cost per sale is, you can scale exponentially, depending on the value of your product or the size of your audience.
As outlined at the top of the page, AdWords works best for companies who offer a product or service with high margins or a large potential audience.
If you have already run Google Ads without success, this doesn’t mean it won’t work for you. Good execution and intentionally following a well-defined strategy are key components to great results.
When you work with us, we make sure to diligently set up your Google Ads campaigns, leaving nothing to chance.
The first goal is to make your traffic as relevant as possible to the content on your website and to ensure we are only answering the questions which relate as directly as possible to the problem you solve. Many agencies never truly make it past this first step.
Next, we work on our campaigns until they produce a ROAS that we are happy with. Only once we are confident in that performance, do we begin to scale through expanding our targeting.
If scaling isn’t possible yet due to performance, we provide a wide-range of suggestions to improve your landing pages and increase the conversion rate of your product or service offering.
Get in touch and we'll book a 15 minute call to discuss.
If we're not the right fit - we will point you in the right direction.
