The Right SEO Strategy
Search Engine Optimization will make you a lot of money.
There is no way that you can ignore it any longer than you have been already.
Your existing website could be making you much more revenue than it does already, and we’re not referring to making the existing users who already know about your brand, convert better.
We are talking about brand new traffic that never realized the solution you offer to their problem even existed.
Your website might already have a phenomenal product or service offering, but it isn’t being discovered on search engines because you haven’t provided Google, Bing, etc. with enough information for them to associate you with these highly profitable searches.
The answer to your problems is to produce content that answers the questions they have about their problem. Then, you need to make sure that the landing pages you want to rank for, feature this knowledge.
Help Google help you.
You can’t just create any content though; you have to produce writing that will provide your audience with huge amounts of value.
They need to see you as an authentic voice in this market that has a product or service which has the potential to provide them with 10X that value your giving away for free.
Your content doesn’t need to be thousands of words or hours of video long, but it does need to captivate your audience quickly.
Get their attention, then provide value.
That’s the formula.
Once you have a strong piece of content, you can leverage it across many channels.
For example, a good blog post can be leveraged on search engines, but also be shared out to your email list, broken down into a series of tweets, turned into a video on YouTube and used on social media for your fans or as a Facebook ad.
That’s how you build an audience too.
Now, you continue to create content about related topics and reference the other pieces throughout all of your work so that you are now a one-stop shop for all of your audience’s questions about their problems, which just so happens to be the problem your product or service san help them solve.
The hard parts of SEO are:
- Knowing what to write about, and what keywords to focus your website and strategy around
- Understanding what Google looks for in a website for it to rank well
- The gritty, technical, admin work which helps Google determine your ranking and helps people find you
Glic Marketing are experts in this and can help you create a focused strategy that grows your revenue month on month. The results are never instant with content marketing and SEO, but they are always worth it.
When you look back in 6 months, will you be stuck in the same place, or growing exponentially?